Youth-Led Sticker Shock Campaign Kick-Off
Posted on 11/20/2019
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On Wednesday, November 20, 2019, youth from Frank Church High School joined community leaders to kick-off a youth-led alcohol prevention initiative. Students participated in an activity to place stickers on the brown paper bags customers use to carry their purchases from local liquor stores. The “Think Twice or Pay the Price” stickers will stand out on the store bags, and provide a strong reminder: “If You Provide Alcohol to Minors, You Could Face up to $1,000 in Fines & Up to One Year in Jail.”
This public awareness campaign will take place in liquor stores statewide beginning on November 23rd. The campaign is sponsored by The Office of Drug Policy, the Idaho Liquor Division, and 11th- and 12th-grade AVID students at Frank Church High School.
This project is intended to bring attention to the issue of underage drinking and adults who provide alcohol to minors.The goal of the event is to send a strong, united message that our youth and area leaders are working together to create a safer, healthier community by addressing the problem of underage drinking.